At Income Master, we are all about helping Australians build wealth, retire early and enjoy life. A big tool in building wealth is generating passive income which can be made by starting a blog. I have over 15 years experience with building websites! I started way before products like WordPress and Weebly were around. Now it is easier than ever for someone to get a website up and running without being a hardcore programmer or an expert graphic designer. I will take you through the steps on how to start a blog and how you can start generating passive income.
No matter if your goal is to earn some extra cash to supplement your income from your day job, or if you want to go full-time with your project, this will help you get the ball rolling.
Where to start?
One of the first things before starting a blog is to consider if it is for you. If you don’t enjoy writing, then maybe a starting a podcast or Youtube channel is more suited to you. If you do enjoy writing about a topic that you are passionate about, then blogging can be an amazing and rewarding experience. Not only can you help solve problems that your readers may have in your chosen subject of choice, but in a some cases, you can earn enough money to make it your full time job!
So you’ve decided to go down the blog path, first you need to think of a catchy domain name.
Tips for a good domain name are:
- Keeping it short so it’s easier for potential visitors to remember.
- Try to incorporate common keywords into the name that relate to the subject that your blog covers
- Do some quick googling before settling on a domain name. Sometimes you may find that another website is already using the name in which case, the domain isn’t available (unless they’re willing to sell it to you for the right price) Also if someone owns a trademark against the name, you definitely want to avoid using that.
- BlueHost offers domains as well as hosting so you can search for domain names and it will let you know if it is available for purchase.
Picking a WordPress Theme
There is an enormous amount of themes available for WordPress. Some being free while others cost a bit of money. Plenty of the free ones are quite serviceable and will do the job, whereas the paid themes offer a bit more customisation and tools.
Once you’re logged into the WordPress dashboard, click Appearance from the menu on the left and then Themes. There will be a button at the top that says Add New. This will bring up a huge selection of themes that you can download and start playing around with. The cool part about this is that you can quickly view a demo of these themes and see how your blog transforms and it makes picking one a bit easier.
One crucial thing to be aware of with themes and also images is the speed of your website. A website that is painfully slow will drive traffic away. You can test the speed of your website using tools such as Pingdom. Just pop in your website URL and it will run a test and provide you with the results. It breaks up every element of your website so you can drill down and see what is slowing down the speed of the website. It’s completely free and very handy. I use it on all of my websites.
It’s good to regularly test your website to check that everything is running at optimal performance. Sometimes you may pop some hi-res pics in a few of your blog posts or start using some bloated plugins and all of a sudden your once speedy blog is now starting to crawl.
Types Of Monetisation
There are many different types of monetisation that you can utilise to generate passive income for your blog. Some are more powerful than others and also vary in effectiveness depending on which subject your blog covers.
- Google Adsense
- Amazon Affiliate
- Various referral programs like Bluehost, Personal Capital
- Amazon FBA (Fulfillment by Amazon)
Some people manage to make $100,000 a month and more through Google Adsense where as other have noticed that it’s one of their weakest forms of passive income due to the wide use of AdBlockers in a majority of visitors.
The Amazon affiliate program can be powerful as you receive a cut of the purchase price when someone clicks on your referral link and purchases an item. A higher value product means more money in your pocket. It’s important to advertise products that you use and recommend yourself that you know your blog visitors would enjoy. For example, I have listed some books that I have thoroughly enjoyed like Tony Robbins – Money, Master The Game, MJ DeMarco – The Millionaire Fastlane.
There are many referral programs available where you receive a small amount of money for bringing new customers to a platform. As far as finance and investing blogs go, the Personal Capital referral program is quite popular. Some credit card companies also offer referral programs which is handy if you cover articles about travel reward points with credit cards.
10 Useful Tools When Running A Blog
Here are some useful tools that come in handy when running a blog site.
- Google Analytics – View your blog traffic stats and see how you’re performing
- MailChimp – Put together great looking email newsletters for your subscribers. Super easy to use!
- BuzzSumo – view stats on how particular articles are being shared across various social media platforms. See what works well and what doesn’t.
- Grammarly – A Firefox and Google Chrome plugin that checks your grammar and spelling. There’s a free version as well as a paid premium package which offers more features.
- Canva – On online-based graphic design tool. Great if you’re not a pro with Adobe Photoshop but want to design your own logos, banners and more.
- Yoast SEO plugin – A really handy WordPress plugin that will give you tips to make sure your articles in your blog rank well in search engines.
- Alpha Waves music – A bit of an odd-ball tip but I find these music tracks really useful when writing blog articles, studying, reading. Alpha waves is music that runs at a particular frequency and has been shown to help with concentration and focus.
- SEO and SERP Tracking tools – There are many SEO and SERP tracking tools out there so you can monitor how your blog is ranking for particular search terms on the search engines like Google. It’s also good to check out your competitors and see what they’re doing that’s working well. Some examples are SemRUSH and SerpWoo.
- WP Super Cache – This is a plugin made by the same team that created WordPress. It will help your blog run fast and clean up the database in the back-end of your site.